The Global Sports Leadership Certificate offered by Torch at NYUAD in collaboration with the NYU SPS Preston Robert Tisch Institute for Global Sport is a four-module certificate program that is completed in just 12 months, beginning in September each year. This certificate is designed for busy professionals through the convenience of online study with the ability to network in person.
Students in the program acquire comprehensive knowledge and critical skills in key facets of sports business, with a focus on international sports management. Courses familiarize students with sports digital media and marketing; sports analytics and data; event planning and promotion for global sports events; international sports law; and sports finance, economics, and revenue strategies.
Olympic and Global Events — Modules One and Two
Modules one and two provide students with a comprehensive knowledge of the Olympic Movement, the Olympic and Paralympic Games, and other global sport mega-events such as the FIFA World Cup, including Qatar 2022 and the Saudi Arabia 2034 bid, the 2019 Special Olympics World Games, and more. The course allows students to understand and critically analyze topics such as Olympic and international sport governance structures, bidding on and hosting sport mega-events, the perspectives of stakeholders such as athletes, parents, coaches, media, and sponsors, the concepts of legacy and sustainability, and the social and environmental consequences of these mega-events.
Sports Leadership — Modules Three and Four
Modules three and four are focused on the role of leadership in sports organizations. The course reviews contemporary leadership theories, models, and styles as applied to sports. There is an emphasis on leadership in the context of social systems, such as servant leadership, distributed leadership, transformational leadership, and global leadership.
We will explore leadership in the context of a functioning culture within an organization, and the formation of effective strategies and techniques in the workplace. Additionally, students will be exposed to current and emerging trends in the sports industry, including how they have contributed to rapid growth in the sporting landscape in the Middle East, and will be called upon to utilize critical thinking and analytical skills to understand, evaluate, and analyze leading executives and current and emerging trends in the sports industry. Attention is given to developing knowledge about accomplishing results through people, leading change, and ethical behavior. Students will have the opportunity to reflect and refine their personal leadership insight and skills to advance their leadership profile.
Faculty
Daniel G Kelly II, Clinical Professor, Preston Robert Tisch Institute for Global Sport, NYU School of Professional Studies (SPS)
In addition to his academic pursuits, Dr. Kelly has consulted on strategic leadership and global business initiatives with FC Barcelona’s Barca Innovation Hub (Spain), River Plate University Institute (Argentina), and Superliga (Argentina). Also, Daniel served as the academic lead for the Josoor Institute’s (Qatar) Football and Sport Management diploma program in preparation for the 2022 FIFA World Cup. Further, Daniel has organized Executive Education and Custom Programming for emerging leaders at the National Football League (NFL). Lastly, Daniel currently serves on the Board of Commissioners for the Commission on Sport Management Accreditation (COSMA).
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